Sonia Rykiel for H&M Ad Campaign [First Look]


With all eyes on the upcoming Jimmy Choo for H&M collaboration launching next month on November 14th, we can hardly remember anything. But thanks to my reader lucy92 for sending over the first look of the Sonia Rykiel for H&M ad campaign which already hit magazines like Spurr. The first look at the campaign features models Lara Stone, Caroline Trentini and Anne Vyalitsyna in all black lingerie with pink rosettes.

The exclusive lingerie pieces is slated to launch in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world. Stay tuned for more info forthcoming…

UPDATE 11.27.2009: Here’s the full preview of the Sonia Rykiel pour H&M ad campaign, click here to view.

Bigger pics after the jump…




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  1. It looks cute, not sure about the roses on the bra in the middle, kinda reminds me of whipped cream, no doubt not to be worn when out and about. Looking forward to more pics though!

  2. so… one of those items costs $35. what could it be? the bra?

  3. ad campaigns usually feature items that are the highlights and/or define the character of the entire collection. this ad featuring flowers stuck on a bra i probably have in my close atm and cheap looking velvet leaves me a non fab way:(

    hope to see more (and MUCH better) soon!

  4. wonderful!! When will you give us other informations and pictures? thanks

  5. Caroline Trentini? Really? I’ve never seen the appeal for that model, Lara Stone is perfect for this though. I agree with the fact that this looks a bit disappointing, I’m sure Rykiel’s knits will blow us away though.

  6. The shorts are cute, but not really impressed. Flower accents are very madonna-esque and I mean that in a bad way.

  7. I can’t wait! I love Lara in the ads, I won’t go for the Jimmy Choo collection, but definitely, I’ll be in Oxford Circus on the 5th to check Rykiel’s one. Thanks for sharing

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