Earlier this week, Valley Nails opened their second location in the Chelsea area at 257 West 15th Street. The pioneer of elaborately designed nails, has been providing clients with high concept nail art since 2006 and is now expanding to meet the increasing demand.
“The nail art scene has really evolved, and women are now thinking of nails as part of the fabric of fashion. The runway has embraced nails and nail art as an important fashion accessory, not an afterthought, and clients put thought behind what and how they express themselves on their nails”, said Nina Werman, Valley owner.
The new location steers clients away from the typical salon aesthetic and into a place when clients can feel more comfortable, such as in a friend’s cool apartment. The salon features Eskayel fabrics, Kubikoff chairs, custom designed nail tables (designed by owner, Nina Werman and Aviva Novick), Wall Hangings by Julie Thevenot, and various vintage and hand crafted finds.
Valley has become a go to resource for brands and fashion designers alike as it continues to break ground in creativity. Recent partnerships include Smith & Cult, Yotel, Joe Fresh, Matt Berenson, Cole Haan and Soul Cycle. Valley has also provided nail art for Fashion Shows including Christian Louboutin, Peter Som and Cushnie et Ochs.
If you can dream it up, chances are good that Valley can make your nail dreams come true. Stop by if you’re in the area and check it out! Congrats again!
More photos after the jump…