Binx Walton for Superga Spring/Summer 2015 Campaign

Binx Walton is the new face for Superga’s Spring/Summer 2015 campaign. Superga prides itself on supporting and nurturing the rising talent within the industry and Binx is a step in a different direction. Her unique, aspirational style, talent as the world’s next supermodel and creative force within the fashion industry caught the brand’s eye.

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.” -Superga

In addition to being featured in the brand’s latest ad campaign, Binx will also be designing a collection of 4 styles for the Autumn/Winter 2015 collection – which will be her first foray into products. Check out Superga’s Spring/Summer 2015 collection now online at superga-usa.com.

More photos after the jump…

H&M Loves Coachella 2015 – Weekend One

H&M hosted an exclusive cocktail party at the Parker Palm Springs last week to celebrate their 6th year as an official sponsor of the Coachella Valley Music & Arts Festival. The celebration was also held in honor of the brand’s H&M Loves Coachella collection, the first officially branded Coachella clothing line. Special guest appearances from Gigi Hadid, Cody Simpson, Patrick Schwarzenegger and Bella Thorne attended the special event while the Haim sister’s provided tunes from the DJ booth.

The H&M Loves Coachella Collection was offered on festival grounds this year in H&M’s very own “popup shop,” with several select designs that were only available for purchase onsite. Get the Coachella look and shop the full collection now in H&M stores or online at hm.com.

More photos after the jump…

Kiehl’s Earth Day Ft Elizabeth Olsen & Maggie Q for Recycle Across America

For Earth Day this year, Kiehl’s continued to honor an on-going environmental commitment by partnering up with Elizabeth Olsen and Maggie Q for the brand’s seventh annual Limited Edition Label Art Series to benefit Recycle Across America. In the collaboration, the silver-screen beauties teamed up with artist/sculptor Fernando Mastrangelo to design a limited edition label depicting their vision of social responsibility. The design will be sold in a .95 oz Creamy Eye Treatment with Avocado where 100% of net profits, up to $50,000 from this series, will be used to create 65,000 standardized recycling labels in 650 K-12 schools across the United States to encourage and simplify recycling.

Earth Month for Kiehl’s is also the time to remind its customers of Recycle and Be Rewarded!, an in-store recycling program that allows customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for a product. Since 2009, Kiehl’s has recycled more than 2,500,000 bottles and counting!

Do your part to help save the earth! Shop Kiehl’s latest offerings now in-stores or online at kiehls.com.

More photos after the jump…

adidas Originals by Rita Ora Spring/Summer 2015 White Smoke Pack

In her latest release with adidas Originals, Rita Ora introduces the ‘White Smoke Pack’ for Spring/Summer 2015. The collection exudes a quietly confident, yet edgy approach to high performance streetwear with varying smoke graphics on each piece. Smoke inspires and motivates key items in the collection including the White Smoke Tank Dress, White Smoke Leggings and the Honey 2.0 Low featuring all over high-definition smoke graphics trailing across the twill upper and metal eyelets for an industrial edge.

The complete collection is scheduled to release globally on May 1st at adidas Originals stores and online at adidas.com.

More photos after the jump…

Burberry Spring/Summer 2015 Gabardine Eyewear Collection

Burberry unveils its Gabardine Eyewear Collection for Spring/Summer 2015, inspired by the gabardine fabric; the original fabric of the brand’s iconic trench coats. The campaign was photographed by Mario Testino and features British supermodel Naomi Campbell and rising star Jourdan Dunn.

The twill structure and soft drape of the fabric can be seen in two distinct temple styles, a drape and a twisted temple. The collection also features a limited edition oversized round frame with an 18K gold-plated draped gabardine temple. Colors range from light, gradient honey, nude and horn to darker shades of oxblood and black on square, cat-eye, round and butterfly frames.

The Spring/Summer 2015 Gabardine Eyewear collection is available now in-stores and online at burberry.com.

More photos and the campaign video after the jump…