Having developed a cult following for its signature brand of daring designs, Le Specs amplifies its approach to eyewear with the debut of Le Specs Luxe. Luxe reveals a new dimension for the label presenting a sleeker and sartorially elevated interpretation of its aesthetic through innovative frame materials and elegant finishes. The campaign, photographed by Liz Ham, presents contemporary headshots of the models to reflect shape and structure; while hair and makeup, by Sarah Tammer, is pulled back and understated to accentuate the luxurious frames.
“The launch of our inaugural Le Specs Luxe Collection is the result of our progression over the last few years globally. Our growth through the top retailers internationally has shown the potential for a premium quality collection at an affordable price. The collection has an air of sophistication, while still staying true to the irreverent and youthful nature of Le Specs,” says Designer Hamish Tame of the collection.
Drawing inspiration from the French Riviera, glacier blue, rose and ecru compliment a tonal base palette of silver and gold. Classic Hollywood charm is referenced in modernized 1950s styles with tasteful tortoiseshell contrasted by mirror lenses and sleek metallic elements. The collection achieves a unique appearance by joining a clean and minimal look with architectural foundations.
Le Specs Luxe is available now in stores and online at lespecs.com, priced at $119.
More photos after the jump…