Valley Nails Opens Chelsea Location

Valley Nails Opens Chelsea Location

Earlier this week, Valley Nails opened their second location in the Chelsea area at 257 West 15th Street. The pioneer of elaborately designed nails, has been providing clients with high concept nail art since 2006 and is now expanding to meet the increasing demand.

“The nail art scene has really evolved, and women are now thinking of nails as part of the fabric of fashion. The runway has embraced nails and nail art as an important fashion accessory, not an afterthought, and clients put thought behind what and how they express themselves on their nails”, said Nina Werman, Valley owner.

The new location steers clients away from the typical salon aesthetic and into a place when clients can feel more comfortable, such as in a friend’s cool apartment. The salon features Eskayel fabrics, Kubikoff chairs, custom designed nail tables (designed by owner, Nina Werman and Aviva Novick), Wall Hangings by Julie Thevenot, and various vintage and hand crafted finds.

Valley has become a go to resource for brands and fashion designers alike as it continues to break ground in creativity. Recent partnerships include Smith & Cult, Yotel, Joe Fresh, Matt Berenson, Cole Haan and Soul Cycle. Valley has also provided nail art for Fashion Shows including Christian Louboutin, Peter Som and Cushnie et Ochs.

If you can dream it up, chances are good that Valley can make your nail dreams come true. Stop by if you’re in the area and check it out! Congrats again!

More photos after the jump…

Tony Bennett & Lady Gaga for H&M Holiday 2014

Tony Bennett & Lady Gaga for H&M Holiday 2014

H&M launched its holiday 2014 campaign featuring global superstars Tony Bennett and Lady Gaga to celebrate the holiday season featuring H&M’s festive seasonal collection. In the commercial, the duo sings “It Don’t Mean a Thing (If It Aint Got That Swing)” from their number one new album, Cheek To Cheek. The album will be sold in select H&M stores across the US. Check out the extended version of the commercial on hm.com.

The campaign depicts an enchanting adventure celebrating the holiday spirit of giving and togetherness with an H&M family of supermodels and superstars! There’s a glistening mood showing effortless glamour with flirty red dresses and skirts and sequined tops. Knits are a winter essential, including the cozy oversized sweater worn by Lady Gaga in the print campaign.

Throughout the holiday season, H&M will raise funds for CARE, a humanitarian organization working alongside underprivileged women and girls to help fight global poverty. All H&M stores will sell a special set of gift labels. For each pack sold, the H&M Conscious Foundation will donate double the sales price to CARE.

More photos and commercial after the jump…

Parabellum Holiday Pop-Up Shop at The Grove

Parabellum Holiday Pop Up Shop at The Grove

Just in time for the holidays, Parabellum expands its retail presence to Los Angeles’ premier shopping, dining and lifestyle destination, The Grove, for a limited time. The 1,100 square-foot space will serve as a second retail outpost for Parabellum to offer its quality leather bags, belts and accessories for the holiday season. The Los Angeles-based brand takes pride in their hometown and as a special holiday exclusive, will offer Parabellum jewelry as well as footwear by fellow LA icon, Buscemi.

Parabellum’s pop-up shop at The Grove (101 The Grove Drive, Los Angeles, CA 90036 *inside the Grand Lobby*) will be opened now until January 31, 2015 so get in and shop the latest items now if you’re in the area. Items will also be available on parabellumcollection.com. Beautiful store and also love the collection, definitely stop in if you get a chance!

More photos after the jump…

NCLA x Hello Kitty Holiday 2014 Nail Wrap Collection

NCLA x Hello Kitty Holiday 2014 Nail Wrap Collection

Due to the popularity of the NCLA x Hello Kitty collaboration, they’ve added 6 new designs with a holiday twist to the collection. Super cute Hello Kitty designs decked out in holiday flavor including candy canes, snow flakes, stripes and polka dots and more. Loves it! Shop the collection here.

More photos after the jump…

PRAE Spring/Summer 2015 Collection

PRAE Spring/Summer 2015 Collection

PRAE’s Spring/Summer 2015 collection centers around the Japanese word “sugoi,” meaning “cool,” as a concept of art or style idea. The collection presents a wardrobe of ready-to-wear pieces with a city-focused attitude while maintaining the brand’s relaxed culture. Garments feature artwork by Japanese artist Meguru Yamaguchi, and are made to compliment a wide range of beautiful design-forward luxe bralettes. Very cool collection.

More photos after the jump…