H&M Fashion Against AIDS 2010 Collection [Closer Look]

A couple weeks ago I went by to H&M‘s showroom to check out the H&M Fashion Against AIDS 2010 collection in person. The festival collection is really fun, I can’t wait till it releases. They also put together the tent for me to see, which surprisingly is quite nice and sturdy! The denim dress from the collection seems quite popular and has already been seen on Katy Perry, but my favorite pieces are the bold accessories and jackets (leather, sequins and beaded). Which are your favorite pieces?

The festival collection will launch on May 20, 2010, 25% of sales will be donated to youth HIV/AIDS awareness projects.

> H&M Fashion Against AIDS 2010 Collection
> H&M Fashion Against AIDS 2010 Ad Campaign
> H&M Battle of the Bands Contest

Rain coats

Headphones