Previously you’ve seen H&M’s Fall 2012 ad campaign featuring Lana Del Rey, now here’s a behind-the-scenes at the video shoot for Blue Velvet, her exclusive cover for H&M. The full-length film was shot by director Johan Renck will be available to see in its entirety at hm.com from September 20, with edited versions used as a TV campaign. Can’t wait to see the video!
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