H&M Conscious Collection – Lookbook

Thursday, February 3, 2011 by Wendy Lam

Photos courtesy of H&M

Remember H&M’s The Garden Collection that released last year around the same time? Looks like this new Conscious Collection is a continuation of the one-off collection which is also made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. The collection for women, men and children was inspired by different shades of white, one of the most important colors this Spring and was seen throughout designer’s collections on the runway. The collection is a minimalist look with lace, Broderie Anglaise, frills and draping.

I’m excited about the collection, my favorite piece is the dress pictured above! Such a sweet look! Do you like the collection?

The Conscious Collection will be on sale in all H&M stores from April 14, 2011.

> H&M Conscious Collection – Product Preview + Prices

Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.

Men’s lookbook on the next page…

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Categories: fashion h&m mens



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