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H&M The Garden Collection Look Book

Tuesday, January 5, 2010 by Wendy Lam

This spring, H&M is catering to those that are especially environmentally conscious with a new line called The Garden Collection. According to the press release, the romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste. Sustainable materials include: Organic cotton, cotton that has been grown without the use of hazardous chemicals; Organic linen, linen that has been grown without the use of hazardous chemicals; Recycled polyester, polyester made from PET-bottles or textile waste; and Tencel silky, renewable material produced with minimal environmental impact.

The collection’s floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.

Thanks to readers lucy92, Ida and Mika, you guys all notified me about the same time so cute! Here’s the look book images first, there’s a lot of product pics so I’m working on it…posting soon! Even though, I’m usually an “all black” outfit gurl, these look book pics makes me feel happy and there’s def a few pieces I’m liking. Ahh, I can’t say this enough…I can’t wait till spring!

UPDATE 01.07.2010: The collection is set to launch at H&M stores at the end of March and just got the product pictures up, check here!

THE COLLECTION LAUNCHES AT H&M STORES ON MARCH 25, 2010.

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More pics on the next page…

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Categories: fashion h&m

31 thoughts on “H&M The Garden Collection Look Book

  1. seriously I’ve just looked through that website and i want EVERYTHING. Oh my god. I know they’ll never stock half this stuff in the UK.

  2. These pieces are a breath of fresh air for spring! Can’t wait! I wonder what the price points are since it is so eco-friendly.

  3. that red dress is the bizness so is that light colored origami dress and the kimono looking floral dress.some of the floral items are haute

  4. I love that red dress- its like Valentino for a poor girl ;P – but in a good way :) . And the peaces are suprisely not expencive. Now I will to know when i can buy it!!!!!!!!!!!!!!?????????????????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  5. Love this line, I’m usually not a fan of H&M but I’m totally blown away with this collection. I love nothing more than loose pastel hippie clothing and that red dress is TDF, especially at that price. When is this coming out, is it going to be at all the H&M’s?

  6. I really have to have that red dress. I don’t like red normally, but like Mika said, that dress is the closest a poor student like me will ever come to Valentino! A long with the nude rosette tank top, which is almost as delicious. Can be seen here: http://www.hmthegardencollection.com/still-life-2/

    I could easily go an entire summer without wearing anything else than this collection. I think it’s that brilliant. My summer wardrobe looks a lot like this actually 😀

  7. Please, I live in the south, nowhere any of the stores located on the map . How can I, we get our hands on these lovely fashions since ordering on internet is not jet avaiable? Help………… Easter is coming.

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