Jimmy Choo’s Project PEP for Elton John Foundation Collection


Early in June we reported that Jimmy Choo is launching Project PEP, a limited edition collection of handbags, shoes and small leather goods, in partnership with the Elton John AIDS Foundation to support the Simelela center in South Africa with 25% of the net sales will go to the Simelela Rape Centre in South Africa. The collection features a new signature laminated canvas print that incorporates iconic Jimmy Choo hallmarks such as snakeskin, leather with a profusion of grommets, the scribbled phone number for the brand’s Bond Street store in London, and on closer look, a picture of Mellon from an Italian Vogue shoot. The prints are featured on a line of totes, sandals, flats, clutches and flip flops, prices range from $95 to $995.

Jimmy Choo also launched a dedicated website called Jimmy Choo 72 to support this project and a social media campaign “YOU, YOUR SHOES AND 72,” to raise awareness in advance of the launch of the Project PEP collection, which will debut in the United Kingdom on October 29 and worldwide on November 3.

Jimmy Choo is asking you to take part in a new social media campaign which will feature a photo competition to generate awareness of the vital 72-hour time window. The slogan for the campaign is “YOU, YOUR SHOES AND 72” and many of the winning images will be showcased at the global launch of Project PEP at Selfridges London on October 29 and at Jimmy Choo Project PEP events globally. Over 100 winners will be chosen to win products from the Project PEP range, with a Grand Prize offering the overall winner 7 shoes, 2 bags from Jimmy Choo. Good luck and support the charity!

More pics after the jump…











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  1. are you wearing the chanel bulb heels?

  2. I was one of the lucky oneS in NYC to get my hands on that tote, I L*VE IT!

  3. what shoes are those too hot for words

  4. I like the bag under the flats. cute

  5. @shade: i had no clue they were passing this tote out? i received mine in the mail from jimmy choo, loves it!

    @kami: i’m wearing Costume National Cage Heel Sandal, i love it too!

  6. @retrogurl Yup, September 16th right by the tents for Fashion week. I don’t think too many people knew about it though.

  7. @chkoe: I’m wearing the Costume National Cage Heel Sandal.

  8. Where can I buy those bags from the collection….they r hot

  9. Cool bag (and glasses)! =)

  10. I signed up after I got an email about the project.

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