Jimmy Choo Creates Project PEP for Elton John Foundation

According to WWD, Jimmy Choo is launching Project PEP, a limited edition collection of handbags, shoes and small leather goods, in partnership with the Elton John AIDS Foundation to support the Simelela center in South Africa. The collection “features a new signature laminated canvas print that incorporates iconic Jimmy Choo hallmarks such as snakeskin, leather with a profusion of grommets, the scribbled phone number for the brand’s Bond Street store in London, and on closer look, a picture of Mellon from an Italian Vogue shoot”. The prints are featured on a line of totes, sandals, flats, clutches and flip flops, prices range from $95 to $995 and 25% of the sales will go to Simelela Rape Centre in Cape Town, South Africa. The ad campaign was shot by Terry Richardson featuring Angela Lindvall and will break in November along with the release of the collection. Cute, can’t wait to see the rest of the collection.