Vanessa Paradis for H&M Conscious Collection Ad Campaign

Vanessa Paradis for H&M Conscious Collection Ad Campaign

Tuesday, March 5, 2013 by Wendy Lam

Photos courtesy of H&M

Previously I’ve posted the behind-the-scenes images of the H&M Conscious Collection Spring 2013 ad campaign featuring actress, singer Vanessa Paradis, now here’s the official photos. Loved the photo shoot, so pretty and of course I can’t wait to get my hands on some of the pieces!

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.

The full women’s collection will be available in H&M stores worldwide as well as online from March 25th, alongside Conscious collections for men, kids and babies. Check out the collection here.

More campaign photos after the jump…

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Categories: celebrities fashion h&m


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