Casio G-Shock’s 3rd Shock The World 2010 event took place last night at Manhattan Center starting with a press preview of their latest styles and collaborations (Hellz Bellz, ALIFE, In4mation…), followed by a press conference unveiling the new Casio models and announcing their brand ambassadors Ke$ha (Baby-G) and Bryan Greenberg (Edifice). Other special guests at the press con included LA Laker Lamar Odom and skateboarder Stevie Williams.
The night moved on downstairs for a special performance by Ke$ha. Celebs I spotted up in VIP included Wendy Williams (thanks to Frank “All Day” for introducing), Gabourey Sidibe, Lamar Odom with wife Khloe Kardashian, Richie Rich and Jaslene (ANTM), sadly Bryan Greenberg was no where to be found. Ke$ha came on at 10pm splashed in glitter and sparkles performing with eight songs and closing off the night with her hit single “TiK ToK”. The performance was ok, so glad I was upstairs sitting rather than down front because everyone got sprayed with glitter at the end of her performance haha. The performance was definitely not as hyped as Kanye’s previous two performances. Check out the pics from the night after the jump…