Louis Vuitton Launches Totally Monogram Tote

Louis Vuitton Launches Totally Monogram Tote

Friday, May 15, 2009 by Wendy Lam


This news hit the inbox early this morning, today, May 15th, Louis Vuitton introduced the Totally Monogram tote, exclusively available on www.louisvuitton.com until June 1st. This launch is the first time Louis Vuitton has ever debuted a new product on-line, today the US digital media team also joins social media platform Twitter.com. But if you guys remember exactly last year, the French luxury house has invited a selected group of bloggers to a breakfast to join them in a round table discussion about the blogging community and how LV can better communicate with us to deliver their message to the consumers. I gave them props to take a giant step to enter into “my world”, the blogging world. After that they’ve continued to deliver info on new collection releases and invite me to their parties.

The Totally Monogram tote comes in three sizes with suppleness and high capacity. The comfortable shoulder straps and sensible pockets make each size perfect for everyday city use. The GM retail for $1100, MM for $1000 and PM $870.

“Our on-line business has grown rapidly since we launched the e-commerce portion of our site in November 2007. We are delighted to be able to offer louisvuitton.com clients the exclusive opportunity to purchase this exciting new product prior to its debut in our retail stores. With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton. This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offer followers an exceptional experience with Louis Vuitton,” said Daniel Lalonde, President and CEO of Louis Vuitton North America.



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