First Look: Loomstate for Target

First Look: Loomstate for Target

Tuesday, December 2, 2008 by Wendy Lam

loomstate-for-target-preview.jpg
Looks from the Loomstate for Target collection.

WWD has the first look at the Loomstate for Target collection we’ve posted about last month, its Rogan Gregory’s second collaboration with Target. The eco-friendly collection is slated to release on April 19, 2009 to May 16, 2009 at select Target stores and Target.com. The launch is timed to coincide with Earth Day on April 22nd.

“The Loomstate for Target collection will feature graphic Ts such as a pelican print named Persey and bikini boardshorts with the Persey design. Prices will range from $14.99 to $44.99. We did a drunken yarn dye with a little curved wabi-sabi feeling that’s totally unique,” Hahn said. “For a couple of blends, we used linen and silk. It’s not ho-hum organic cotton. It’s engineered fabrics, which makes it all the more interesting.”

I await to see the full collection as I was a fan of the Rogan for Target collection!

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