I’m personally a big fan of unique soda bottles, especially special edition bottles. I really love the new limited edition bottles designed by Jean Paul Gaultier and the ad is so quirky, gotta love it! The ad campaign was shot by Stéphane Sednaoui, the collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.
The ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.
The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.
The Night & Day’ bottles are available in 9 European countries from select retailers and the third bottle featuring the ‘Tattoo’ design is inspired by Gaultier’s love of body art which is set to be released this summer.
The Collector’s Box
The Diet Coke Jean Paul Gaultier ‘Night & Day’ bottles will be available individually or via a chic collector’s box. The exclusive collector’s set includes both must-have ‘Night & Day’ bottle designs and a limited-edition Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.
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