Last month I was invited to the La Prairie breakfast launch of their new fragrance, Life Threads. The breakfast presentation included a screening of their “fragrance fantasies” mini-films, which can be watched on lifethreads.com, and we got to smell the fragrances firsthand. The Life Threads fragrance trilogy includes a Silver, Gold and Platinum scent packaged in a unique thread-wrapped bottle according to it’s scent (color). The three fragrances expresses a different stage of a woman’s life, “one that can shimmer her world into Silver; one to drive success and go for the Gold; one that makes Platinum the power center for her dreams.” The Silver scent is floral woody, Gold scent is spicy Oriental and Platinum scent is elegant and edgy chypre floral, each bottle retail at $125 for 1.7fl oz bottle. I really like the bottle, the clear lucite bottle with threads woven around it is really pretty. My favorite of the three is the Silver scent, a floral woody fragrance consisting of top notes: green leaves and golden bergamot; heart notes: tuberose, pimento, Indian Jasmine, orange blossom and ylang ylang; and bottom notes: rare sandalwood, cherished vetiver, solar musk and peppery moss.
The fragrance launch capitalizes on a multi-media plan, including a partnership with NYC singer/songwriter Lucy Kaplansky and a specially penned “Life Threads” song, which will be played on the Life Threads site. You can learn more about the fragrances and purchase at laprairie.com.
More pics after the jump…
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