FENTY PUMA by Rihanna SS17 Collection Pre-Release

Thursday, March 2, 2017 by Wendy Lam

Soooo excited for the launch of the FENTY PUMA by Rihanna Spring/Summer 2017 Collection which starts hitting stores on March 9th! The collection was inspired by the 18th Century French Rococo and Neo Classical flair with athletic street styling, so cute! The collection will drop every month through June, so start making your wishlist.

Loving the Spring 2017 color palette of blush, mint green, lavender, pink, blush and white, super soft and pretty. And you know how I feel about the exaggerated and oversized shapes, love. This collection is just so pretty with ruffles and pleating, Chinoiserie, corsets galore and playful bows.

“It is as if Marie Antoinette went to the gym!” Rihanna says about the collection. She adds, “I’m very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can’t wait for everyone to wear it their own way, mix and match and represent their FENTY X PUMA favorites in their everyday style.”

First to release are the new: Bow Slides in olive branch and silver pink; Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink; Sneaker Boot Zip takes a platform chunky style to a new level with its zip closure, satin and leather overlays; and the Lace Up Heel in silver pink, aleutian, and sesame. Be sure to shop the collection on puma.com at 10am EST on March 9th!

New introductions of FENTY favorites like the iconic CREEPER, FUR SLIDE and THE TRAINER will be dropping soon too. Stay tuned for more info!

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