Katy Perry for H&M Holiday 2015 Campaign BTS

H&M is known for partnering with supermodels and superstars for their campaigns, the Swedish chain has just announced that international pop icon Katy Perry will star in its Holiday 2015 Campaign.

“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson,” says Katy Perry.

Katy will feature in a global TV and print campaign that celebrates the season in true H&M style, full of joy and togetherness for the holidays. It will debut in November 2015. Can’t wait to see the full campaign!

“We are so thrilled that Katy Perry will star in our campaign this holiday season. We love everything about Katy, from her incredible talent and energy to her playful sense of personal style,” says Pernilla Wohlfahrt, H&M’s Head of Design.