Crowdsourced Collection
Birchbox partnered with Ruffian to launch their first nail lacquer collection this fall, available exclusively on Birchbox.com. Birchbox crowdsourced votes for the polish shades via their Facebook community in February from the five shades based on the Ruffian Spring 2014 collection: Delirium, Fox Hunt, Hedge Fund, Lady Alabaster, and Venus in Fur*. The three winning shades will be featured on the runway during NYFW this September and sampled in all subscribers September Birchboxes.
The winners are:
Delirium: The voluptuous blue and purple velvety petals of the African Violet inspired the Delirium of this color.
Fox Hunt: Inspired by the thoroughbred beauty of the red fox; Fox Hunt’s savage richness will make everyday upper crust.
Hedge Fund: Nothing is more inspiring than the color of money, and Hedge Fund is impossible to counterfeit.
“The Crowdsourced Collection” will be sold for $10 each or a trio for $24. The new lacquer collection will also feature the “The Classics Collection” of signature shades Ruffian Red, Ruffian Naked, and Ciré Noir. Shop the collection on Birchbox.com.
Classics Collection
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Categories: beauty