Prada Spring/Summer 2013 Women’s Ad Campaign

Photos courtesy of Prada

I’m currently obsessed with Prada‘s new ad campaign for Spring/Summer 2013, how amazing is the oversized black frame flower motif sunglasses? Extreme simplicity is the mood for Prada’s focus on the many facets of a woman’s complex personality, captured in campaign images shot by Steven Meisel. Models in the campaign feature Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann.

Flowers are a recurring motif, re-imagined on panel prints on duchesse satin dresses, appliques on wraps and inset on eyewear. But there is nothing girly or ostentatious about these blooms or these women, whose poses reflect their confident individuality. Full-length shots are paired with cropped images, accentuating the contrasting characteristics of these eleven eclectic and iconic models, and the duality at the heart of Prada’s new woman.

More photos after the jump…