Barneys x Disney “Electric Holiday” Campaign

Friday, August 31, 2012 by Wendy Lam

Minnie Mouse in Lanvin

Oh how I wish I was Disney characters Minnie Mouse or Daisy Duck right now. According to WWD, Barneys and The Walt Disney Co. are collaborating on the specialty store’s holiday campaign, which will be called “Electric Holiday.” “The theme is a riff on Disney’s famous electrical parade, as well as the special lighting installations so central to the New York holiday season and the flashbulbs of fashion runways.” The campaign will be unveiled to the public on November 14th at Barneys’ Madison Avenue flagship with a “three-dimensional electric light show; a moving art short film in the window displays that will turn Disney’s most favorite heroes into runway supermodels and fashion regulars into Disney types, and an original score by Oscar-winning composer Michael Giacchino.” If you loved last year’s Gaga’s Workshop (I did), I’m sure this will be just as amazing.

Key Disney characters in this campaign will be Mickey Mouse, Goofy, Daisy Duck, Cruella de Vil, Princess Tiana and Snow White — all dressed in designer clothes as they make their way down the runway but in a slimmed down version. Mickey is dressed by Nicolas Ghesquière for Balenciaga, Minnie by Alber Elbaz for Lanvin, Goofy by Olivier Rousteing for Balmain, Daisy by Dolce & Gabbana, Cruella by Rick Owens, Princess Tiana by Proenza Schouler and Snow White by Peter Copping for Nina Ricci.

This will be a limited edition of holiday items exclusively available at Chelsea Passage, select Barneys stores and Items include collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, and Mickey Mouse ears from Rag & Bone and L’Wren Scott. Barneys will donate 25 percent of sales from Electric Holiday products to a charity it will disclose at a later date.

I’m super excited about this holiday collaboration and can’t wait to see more. In the meantime here’s a preview of what to expect! More after the jump…

Daisy Duck in Dolce & Gabbana

Goofy in Balmain

The logo for Barneys holiday campaign

Lanvin sketch for Minnie Mouse

Dolce & Gabbana sketch for Daisy Duck

Balmain sketch for Goofy

Diane von Furstenberg’s collectible Vinylmation figure

Paul Smith’s collectible Vinylmation figure

 eBay Marketplace Logo gaga s workshop view all 48 items on ebay


Categories: fashion toys/design


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