H&M Conscious Collection – Product Preview + Prices

Thursday, February 3, 2011 by Wendy Lam

Photos courtesy of H&M

Earlier today you’ve seen the H&M Conscious Collection lookbook, now here’s a look at all the products for women, men and kids plus the price list (page 7). The collection is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. The collection was inspired by different shades of white, one of the most important colors this Spring. Can’t wait till the collection releases, do you like?

Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.

Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored. Meanwhile the Children’s collection is full of white pieces for both girls and boys. It’s all about tiered dresses, tops, skirts for girls, and for boys t-shirts and jeans.

The Conscious Collection will be on sale in all H&M stores from April 14, 2011.

Women’s collection

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Categories: fashion h&m mens



14 thoughts on “H&M Conscious Collection – Product Preview + Prices

  1. On the H&M Website they say that white is the trend for this season but really, isn't it one of the spring-summer trendy color every year?
    This is bull****, the reason why it is shades of white is because it is difficult to have a lot of ranges of colors when it comes to organic/environment friendly textile. You can't make as much colors naturally as you can with chimicals. Plus, organic fabric are coming in different ranges of beige, creamy colors because the fibers are natural and not treated. Plus, it would have been more expensive to dye the clothes anyway and the white colors gives an idea of something natural.

    Finally, they speak about the environment but what about the people making the clothes? I went to H&M this afternoon and the shop window was all about the sale. I had to go upstairs to find out that the concious collection was there.
    How come they have £9.99 new collection jeans (not on sale) in the shop and at the same time advertise for a "concious collection" isn't it contradictory.
    All people see is the price but do you really know what cheap cost for people on the other side of the planet?

    To resume, this is just some PR crap, they don't care about the environment (because if they did, all their clothes would be environmental friendly) and they don't care about the people. All they care about is that you spend your money in their shops.

    I am NOT just an angry person or working for the competition because they pretty much all do the same. I am just a fashion management and marketing graduate, I have worked in mass market brands like Uniqlo and Luxury brands like Chanel so I know that there is some serious issues about how the clothes are produced in EVERY COMPANY.

    What does it have to take for people to wake up? a fashion version of a movie like Blood diamonds?

    My advice, think twice when you buy and don't hesitate to raise your voice for what you believe is right.


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