Liu Wen Debuts in China for Estée Lauder's Pure Color Collection

Liu Wen Debuts in China for Estée Lauders Pure Color Collection
Photos courtesy of Estée Lauder

Last month you’ve seen the first image of Liu Wen as Estée Lauder‘s global spokesmodel, last week she made her official debut in Beijing to launch the new Pure Color makeup collection by Tom Pecheux. The exclusive limited edition collection of makeup products, Pure Color Metamorphosis, evokes the unspoken glamour and strength of the modern Chinese woman and was unveiled with an advertising image of Liu Wen created specifically for China. The ad, shot by world-renowned photographer Craig McDean, features a makeup look by Tom Pecheux including glistening pastel eye shades and a pink crystalline lip, combined with hair accessories of black lacquered butterflies to reveal Liu Wen as the image of delicate sophistication.

So happy that the Chinese is making it big, doesn’t she look fab? Can’t wait to see more pics from the campaign come January!

Liu Wen Debuts in China for Estée Lauders Pure Color Collection