Just got news that FIJI Water will serve as the official water sponsor of Mercedes-Benz Fashion Week with a three-season agreement beginning this season, Spring 2011 to Spring 2012 at Lincoln Center. FIJI Water is planning several fashionable activities throughout the week, and have joined forces with designers Christian Siriano and Charlotte Ronson to create exclusive looks inspired by the brand’s iconic square bottle, pristine source, and distinctive taste. Each designer has fashioned a creation that will debut prior to their runway shows at Mercedes-Benz Fashion Week. “FIJI Water is honored to have two of fashion’s best and brightest to collaborate with this season,” said John Cochran, president and chief operating officer of FIJI Water. “Christian Siriano and Charlotte Ronson embody a luxurious yet attainable appeal that aligns with the essence of our brand.”
Looking forward to seeing the two collections from Christian Siriano and Charlotte Ronson! Love FIJI Water! Water is not just water, there’s a difference!