H&M Spring/Summer 2010 Swimwear Ad Campaign

H&M Spring/Summer 2010 Swimwear Ad Campaign

I can hardly think of summer when it’s still chilly outside, looking at the new H&M Spring/Summer 2010 Swimwear ad campaign is definitely making me think of the beach. I wish it’s warm already! H&M has been using a lot of supermodels in their campaigns as of late, for their latest swimwear campaign they’ve featured Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone and Sasha Pivovarova, a couple of which have been employed several times in the past already. What’s your thoughts on the new bikini selection? Images via TFS

H&M Spring/Summer 2010 Swimwear Ad Campaign

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  1. I really like the one Daria is wearing in the 2nd add, and the multi coloured that Sasha is wearing (also 2nd add, third from the left.)
    Any idea when these’ll be available?

  2. Is it me or did Lara lose a ton of her gorgeous curves!?! What a dissapointment…

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