Watched the new Gap holiday 2009 commercial on my plane ride back to NYC last night, after a three-year hiatus from TV Gap is back with a catchy commercial. According to Gap, the holiday marketing and advertising campaign was designed to be uplifting and inspiring, ultimately drawing more customers into its stores. The campaign called “Holiday Cheer” highlights dancers wearing Gap’s holiday product line inspired by “classic cozy cabin” – an urban unconventional modern take on the coziness and comfort of the American log cabin and features choreographed dancers and models belting catchy holiday cheers about defying convention. Created in partnership with Crispin Porter + Bogusky, the television spots were directed by Michael Gracey and Pharrell Williams developed the musical backdrop for the TV spots. Catchy and fun indeed, definitely uplifts the spirits for the holidays.
“When Gap is at its best, we connect with culture and this campaign taps into the pulse of how Americans are living their lives today,” said Gap North America president Marka Hansen. “We are sending a strong message that we’re proud to offer cool, American design with products that will stand the test of time — something we believe will resonate with shoppers this holiday season.”