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l.e.i. Sundresses by Taylor Swift Collection Launch Event

Wednesday, January 28, 2009 by Wendy Lam

For those that follow my Twitter already know that earlier today, I went by to the l.e.i. showroom for the launch of the l.e.i. Sundresses by Taylor Swift collection. 19-year-old American Country Artist Taylor Swift is currently the face of l.e.i and the brand was inspired by Taylor’s love for dresses which resulted in this collaboration of sundresses. The sundresses are designed by Taylor and the l.e.i. design team and are made of 100% cotton and retail for $14 which is perfect for our economy now. The sundress collection is very much like Taylor- cute, young, simple and casual, perfect for a day out in the sun. The sundresses will be available in juniors’ sizes, three styles will be available beginning of February 1, 2009: the tie-back dress, the printed tie-back dress and the printed tier dress. Two additional styles will be available March 1, 2009. The sundresses will be sold exclusively at Walmart.

Taylor says, “One of my favorite things to wear is a sundress, so I loved designing this new line with l.e.i.! It’s fun to find great clothes that are affordable, so hopefully fans will be happy to see my sundresses at Walmart.”

More pics and a video of Taylor after the jump…


*Be sure to click on HQ to watch this video in high quality! (right corner arrow after you play the video)

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Taylor getting interviewed…

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Models posin’ in the sundresses, looks better on doesn’t it?

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Jacket off for a better look at the sundress…

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Crochet Trim Dresses

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Eyelet Trim Dresses

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2-fer Lace Dresses

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Tie Back Dresses

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Tie Back Printed Dresses

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