Alexander Wang To Unveil First-Ever Women's Video Campaign

Alexander Wang To Unveil First Ever Womens Video Campaign

Tomorrow around 12pm, Alexander Wang will be unveiling his first-ever women’s video campaign in collaboration with photographer Craig McDean, stylist Karl Templer and creative director Fabien Baron. According to WWD, the short video features model Abbey Lee rockin’ Wang’s Wall Street-inspired fall collection. “Abbey’s not walking down Wall Street past buildings, but there’s wind and newspapers flying all over the place. It’s very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.”

And for his T fall 2010 collection, he tapped tapped Zoë Kravitz alongside model Max Motta for the ad campaign. The campaign will appear on Thursday all over the streets of New York in Soho, East Village and West Village.