Lady Gaga x H&M Times Square NYC Opening Event

Photos courtesy of H&M

How many of you guys braved the cold to witness Lady Gaga opening H&M’s Times Square store yesterday? H&M kicked-off the festivities at 12:01am with a ribbon cutting by Lady Gaga and a lighting of the H&M logo on top of 4 Times Square. The store remained open for 24 hours, and that location was the first to sell the Isabel Marant pour H&M collection. Lady Gaga arrived with 16 male models dressed in H&M suits and carrying blue gazing balls, as seen on Gaga’s album cover designed by Jeff Koons. Gaga was wearing a customized hand painted jumpsuit from the H&M Conscious Collection.

“Last night I was so excited to celebrate my album and the opening of the new amazing Times Square store which had been “Gagafied.” I love the way H&M combines music and fashion it’s something I’ve been doing for a long time. They’re embracing ARTPOP, and I think it’s really cool.”

Seemed like an epic event! If you missed out, check below for the video and photo recap…