FENTY PUMA by Rihanna Spring/Summer 2018 Campaign

Monday, March 5, 2018 by Wendy Lam

I’ve been waiting for the release for the new FENTY PUMA by Rihanna Spring/Summer 2018 collection since I’ve seen the runway show back in September 2017! The main inspiration of the collection is surf and motorsport. And we can see the latest campaign features Rihanna and her squad in the collection’s key pieces.

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beamed Rihanna at the FENTYxPUMA Spring-Summer ’18 show in September.

Apparel are seen in bold colors with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. This season the brand also introduces Swimwear for the first time with curve-hugging mono-kinis and body confident bikinis.

For footwear, The Creeper gets a makeover with neoprene materials, featuring translucent stacked soles and bungee cord laces. Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. There are also reimagined FENTY slides – designed as an espadrille slip-on and a combo leather-neoprene neon pool slide. Deep Forest Green, Triple Black and Golden Beige boots are highlighted with sock-like and bungee cord features and rich supple suede.

To complete the FENTYxPUMA look, there are a bunch of accessories like a metallic puffy Barrel Bag, Surfer Ankle Straps, Chokers, Summer Visors, Baseball Caps, Scuba Duffle, Backpacks and giant Bum Bags!

The FENTY PUMA by RIHANNA Spring/Summer 2018 collection [drop 1] launches at KITH Women, Rime, SIX:02 and PUMA.com on March 15th, with FENTY Avid dropping on March 30th and further drops following through May and June 2018. I can’t wait!!!!

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