adidas Originals launched its latest adicolor Spring/Summer 2018 campaign shot by photographer Charlie Engman and director David Lane featuring monochromatic worlds of adicolor apparel, characters, descriptions, and objects. adicolor is a range made popular in the 70s and remastered for the present with the confidence to playfully celebrate color for a new generation.
Four colors are the overall inspiration for both Men’s and Women’s collections. The primary colors which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow were first seen in 1983, when all-white adicolor shoes were presented alongside a set of felt-tip pens, and reappeared in 2006 for Color Series, an adidas collaboration with some of the world’s best-known and most highly regarded creatives, creating unique pieces around a specific color.
The adicolor collection will be available globally on January 18th, 2018 at adidas.com/adicolor.