Tuesday, November 20, 2018
Thursday, October 12, 2017by Wendy Lam
The wait is over! All the pieces from the ERDEM x H&M designer collaboration has been revealed and I’ve included a pricelist as well! The lookbook was shot by acclaimed photographer Michal Pudelka featuring some of the key pieces from the collection. The images were photographed at the same grand country house where he shot the print campaign with a feeling of Englishness and Baz Luhrmann directed the short film for this collaboration.
“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,” says Michal Pudelka.
ERDEM x H&M will be available in selected H&M stores as well as on hm.com, November 2nd. Which piece(s) are you looking to buy? Love it! Pricelist is below so you can start making your wishlist!