Thursday, November 17, 2016by Wendy Lam
adidas Originals is dropping dope ish left and right, I can’t even keep up! I personally really like the Rita Ora collection, may be even more so because I was at the launch in London about 2 years ago! The collection continues to innovate and for the new Deconstruction Pack (drop 2), features a collection “Banned from Normal” the doctrine, issued by Rita Ora herself.
Deconstruction sees Ora-inspired wording, graphics and colors take ‘normal’ and flip it sideways. Bold blocking and material mixes conspire to generate a unique range identity with a DIY spirit. Stars, stripes and trefoil shapes collide as platforms for contrast colors, animal prints, vibrant slogans and iconic branding emblazoned across playful silhouettes.
adidas Originals by Rita Ora Deconstruction Pack Drop 2 officially launches on November 24th at adidas Orignals stores and online at adidas.com.