Wednesday, September 23, 2015by Katie Kuang
Back in July you’ve seen a sneak peek of the campaign, now H&M unveils its latest Autumn/Winter 2015 campaign starring an unorthodox duo, pro-athlete David Beckham and actor/comedian Kevin Hart. In the campaign, Hart plays a method actor preparing to take a role as Beckham. To do his research, Hart accompanies him during his daily activities such as shooting on set and taking ice baths.
“Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
The campaign promotes H&M‘s Modern Essentials line, which is a selection of wardrobe essentials Beckham’s chooses himself each season. From sweaters and trench coats to flannels and bomber jackets, the new collection has all this season’s latest fashion staples.
The H&M Autumn 2015 collection will be available in-stores and online beginning October 1st. The campaign video will debut on hm.com on September 28th, in cinemas and on TV starting September 30th, alongside a print and billboard campaign.