Rihanna x PUMA Ad Campaign – First Look

Following the announcement as PUMA’s new creative director for the Women’s Training category in December, Rihanna has been seen repping the brand hard on her Instagram as the brand’s global ambassador. Last week the German sporting goods brand debuted its first “Forever Faster” ad campaign via Twitter featuring the singer in a black-and-white shot wearing a cropped sweatshirt, skintight leggings branded with PUMA’s signature patterns, and the new Pulse XT trainers. Though the extent of her creative direction is unclear, her presence with the brand is sure to gain a lot of extra attention, especially for a broader less-sneaker centric audience. Excited to see more!

See the full photo after the jump…