Today, CHANEL premieres “The One That I Want,” a new campaign celebrating the iconic fragrance CHANEL N°5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with Oscar-winner Production Designer Catherine Martin, and features Supermodel Gisele Bündchen. How amazing does Gisele look?!
Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything – herself, family, career, and love.
CHANEL N°5, the world’s most famous fragrance, was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity. N°5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel, thus a legend was born with the name CHANEL N°5.
Check out the film and photos after the jump…
Luhrmann’s strong connection to the world of music, so evident in his feature films, is reflected in his choice of Lo-Fang’s cover of “You’re the One That I Want.” With no words or dialogue in the film, the music is not an accompaniment; it is its backbone.
Photos courtesy of CHANEL