I’m super excited for Coach’s Fall 2014 collection, the debut collection of their new Creative Director Stuart Vevers. The campaign was shot by legendary photographer Steven Meisel and conceived by New York luxury branding agency Baron & Baron. Shot in New York City at Snug Harbor Cultural Center and Botanical Garden, “Meisel’s images feature a number of landmark buildings on the north shore of Staten Island and feature portraits that celebrate a girl’s individuality and highly personal sense of style. These will appear alongside still life images of the season’s most important bags, including the Rhyder.”
Launching around September globally, the campaign will feature models Lexi Boling, Leona Binx Walton, Vanessa Mood, Harleth Kuusik, Gracie Van Gastel, Issa Lish and David Alexander Flinn. The creative talent includes: art direction by Fabien Baron, stylist Karl Templer, make-up artist Pat McGrath and hair by Guido Palau.
Creative Director Stuart Vevers said, “I’m thrilled with the campaign. It captures the new spirit of the Coach girl – effortless, youthful, personal, authentic and innately cool. There’s a sense of freedom mixed with a touch of nostalgia in the images that are layered in a modern and distinctive way. The combination feels fresh and confidently expresses our new vision.”
Can’t wait to check out the full Coach Fall 2014 collection, I’m lovin’ the new look for Coach! Can’t wait to get my hands on a few pieces, or let’s say the full collection? Ha!
More photos after the jump…
Photos courtesy of Coach
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