Miranda Kerr for ESCADA Joyful Fragrance Campaign

Miranda Kerr for ESCADA Joyful Fragrance Campaign

Monday, July 14, 2014 by Wendy Lam

Miranda Kerr for ESCADA Joyful Fragrance Campaign

Back in March, ESCADA announced that supermodel Miranda Kerr will be the brand’s face of the exciting new fragrance ESCADA Joyful. “With her positive life ethos and joie de vivre, Miranda Kerr shines in her debut campaign with the brand.” The campaign was shot by renowned fashion photographer, Nathaniel Goldberg in New York’s Roosevelt Island, Joyful’s advertising campaign is built around the concept of tranquil gardens hidden in a bustling city.

Joyful is delicate and light, with the shimmering quality of a delightfully floral scent. The fragrance includes notes of Magnolia, Pink Peony, Florimoss and honeycomb. ESCADA Joyful will launch this September, 2014.

Pretty in pink, love Miranda Kerr!

More photos after the jump…

Miranda Kerr for ESCADA Joyful Fragrance Campaign

Miranda Kerr for ESCADA Joyful Fragrance Campaign

Photos courtesy of ESCADA

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