G-Star Raw for the Oceans Collection by Pharrell Williams

G-Star Raw for the Oceans Collection by Pharrell Williams

Thursday, July 10, 2014 by Wendy Lam

Back in February, G-Star RAW and Pharrell Williams announced their collaboration, RAW for the Oceans, a collection made with recycled materials from the oceans. The RAW for the Oceans collection for Autumn/Winter 2014 is a partnership with Bionic Yarn, the Vortex Project, Parley for the Oceans and curated by Pharrell Williams. The collection includes jeans, T-shirts, sweats, caps and more for both men and women – all constructed from Bionic Yarn, an eco-thread of fibres derived from recycled plastic bottles.

This first collection of the RAW for the Oceans initiative has already innovated over 10 tonnes of the problematic ocean plastic. The Bionic Yarn denims are printed with an original pattern, featuring the initiative’s mascot, Otto the Octopus, the pattern morphs his organic form into classic prints like Houndstooth. The color palette is in shades of Mazarine indigo blue and black, fabrics have soft hand feels and durable handles.

The RAW for the Oceans collection is in store as of September 2014. For more info, g-star.com/rawfortheoceans.

More photos after the jump…


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