Last night I took a trip to Williamsburg for H&M’s Summer Camp event at Café de la Esquina. This event marks H&M’s first ever Brooklyn party, along with a press preview of their current summer collections. Showcased in the “General Store” were highlights from key summer campaigns such as the brand’s newly announced Ashley Benson campaign, as well as other coveted styles for men, women, and children.
The event was so cute featuring camp themed activations complete with flower crowns and bracelets by co-host Taylor Tomasi Hill @TTHBlooms. I love La Esquina food and there were a variety of Mexican inspired tasty summer treats last night, I went in on the corn on the cob- so good! Music by DJ Mia Moretti, and a live performance around the campfire by Zoë Kravitz and her band LOLAWOLF.
More photos after the jump…
Aligning with H&M’s commitment to sustainability, the brand partnered with Riverkeeper, a member-supported organization that works to protect the Hudson River and its tributaries. Riverkeeper has been known as New York’s “clean water advocate” for 50 years, working towards cleaner drinking water for nearly 9 million people. Guests who attended the event were excited to be a part of a cause that directly affects them and their loved ones.