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Sonia Rykiel pour H&M Spring 2010 Collection | Behind-The-Scenes Video

Tuesday, January 26, 2010 by Wendy Lam

Last month you’ve seen a preview of the Sonia Rykiel pour H&M spring 2010 knitwear collection look book and ad campaign, now here’s a look at a video preview. Check out what Margareta van den Bosch, H&M’s creative advisor, Sonia and Nathalie Rykiel has to say about the collection and peep the behind-the-scenes footage of models trying out the knitwear. In the video there’s new pieces that we haven’t seen yet, loving the mother-daughter looks, super kawaii! And yes the shoes you’ve been seeing in the images are part of the collection, woo! The knitwear collection will be launched in around 250 H&M stores on February 20, 2010. Mark your calenders, I can’t wait!

> Sonia Rykiel pour H&M Spring 2010 Look Book
> Sonia Rykiel pour H&M Spring 2010 Ad Campaign

Check out the screencaps and video after the jump…

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