Remember Kristen Stewart’s blue BB Dakota ‘Twilight’ Jacket? Well, apparently not only did the Twilight movie gross nearly $400 million worldwide but the ‘Twilight’ jacket was also in high demand among frenzied teenage fans. What was just a random pick by the stylist for Twilight from Nordstrom Rack snowballed into momentum for growth at BB Dakota Inc. According to WWD, the brand is now creating a new collection for fall, consisting of plaid shirts, skinny cords and hoodies, all revolving around the ‘Twilight’ jacket which was first introduced in 2006 and reintroduced again last year. Crazy!
For holiday, the brand will be launching it’s first shoe line comprising embellished ankle boots, strappy sandals and jazzy flats. A higher-priced label, Dakota Collective, is also in the works to hit stores this holiday with $200 shredded leather bags made in collaboration with jewelry designer Bliss Lau. Sunglasses are also on the horizon.