Last month you’ve seen the first look of the Jimmy Choo for H&M ad campaign shot by Terry Richardson at The Standard Hotel in NYC, more images from the campaign were released along with a commercial. The ad campaign featuring models Sasha Pivovarova and Edita Vilkeviciute (can’t tell who the others are), I especially love the one with Sasha eating oysters. Can’t wait, just one more month to wait!
The limited edition collection will be available from November 14, 2009 in around 200 H&M stores across the world. Check out the Jimmy Choo for H&M women’s collection preview here.
UPDATE: I was too busy looking at the images that I didn’t realize there was “How to Shop” section on the site, thanks to reader Diana for pointing it out. Here’s the tips that H&M offers:
What do I do if I arrive before opening hours? If there is a line, please wait in line and H&M store staff will inform you about how to shop.
How does the queuing system work? The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet. When your time has come, we will let you into the designated shopping area to shop.
If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about 2 hours we will also open up the designated area for all customers.
For the collection, each customer can buy the whole collection but one per product or piece (accessories) per product per customer.
Save up your money and pack your sleeping bags, unlike the previous collaboration release dates which were all on a Thursday, this one has been changed to a Saturday. Which means there will be more people in line since there’s no work and it’s Jimmy Choo, who doesn’t know JC! Do you think this new way of shopping is fair?
More pics after the jump…
Photography: Terry Richardson/H&M
Additional ad images were found via TFS scanned from various magazines.
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