FTC’s Revised Blogger Freebie Act

FTC’s Revised Blogger Freebie Act

Monday, October 12, 2009 by Wendy Lam

Jeffrey Campbell Tick, courtesy of Karmaloop.com

I’m sure by now, most of you guys have read that the Federal Trade Commission (FTC) are targeting bloggers and celebrities “who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers” beginning on December 1, 2009, according The New York Times. I don’t really do a lot of product reviews but I do get a fair amount of freebies which most of the time I disclose. In some of the cases, products come after I blog about it as a “thank you” and for others I only write about a product if I’d wear it or like it. As I mentioned in my contact page, I accept products/services for potential product reviews, brand spotlights, giveaways, etc. but is not obligated to write about it, that means if I don’t like it I don’t even bother writing about it. You can read more about the revised FTC Act here if you’re interested.

To avoid any conflicts, how would you guys like me to address freebies? A simple sentence, picture or what? Let me know your thoughts. So I guess blogs are finally “legit” now?


Categories: fashion


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