Last February, designer Hussein Chalayan becomes Puma’s first creative director, as well as the first fashion designer to be appointed as creative director of a major sports label, and will take on the creative mantle designing all product categories — footwear, apparel and accessories — for Puma’s Sport Fashion and lifestyle categories. Finally, WWD has a preview of the first looks from the Urban Mobility collection designed by Chalayan for spring/summer billed as “fashion sportswear” and accessories for the “modern urban traveler.”
The collection is built on creativity and functionality, some of the products include, “a jacket designed with internal compartments in different sizes, which organize travel documents, eliminates the need for a bag. Pants with a removable pouch-shaped pocket ease the stress of emptying pockets in a hurry during security control at the airport. A long outerwear piece in parachute silk can be worn either as a glamorous dress or a jacket, while utility pants feature a zipper on the lower leg, allowing a switch from skinny to fuller legs in a matter of seconds, and footwear with elevated wedge heels.”
The palette is mainly “black on black spiked with bright colors, plus a contrast of matte and glossy textures” and retail prices will start at about $50 (T-shirt), about $169 (knitwear) and about $353 (for the most expensive outerwear item). Look out for the collection come February 2010, I can’t wait to see more of the collection!
“Urban Mobility is a considered balance between Puma’s technical excellence and my narrative approach to design,” Chalayan stated.
More pics after the jump…
An outerwear jacket in parachute silk
An oil-print jacket and utility trousers
A batwing T-shirt
Categories: fashion
Tags:
