I still remember going to the Casio G-Shock party last year to celebrate the brand’s 25th anniversary with a live performance by Kanye West, it was dope. This year, there will be a Casio G-Shock “Shock The World” promotional tour, which kicked off in London on June 11th and arrives in Hong Kong on June 26th. Each city will host parties with exclusive product launches and special guest performances and DJs. The project also features a series of exclusive artist collaborations with the brand, including Hong Kong’s local street-lifestyle brand SUBCREW, led by celebrity actor/designer/DJ Sam Lee and popular rap group, 24HERBS, Singapore’s art and design collective, :phunk, and Taiwan’s fixed-gear bicycle crew, nabiis. The tour also features the “Father of G-Shock,” Kikuo Ibe, creator of the legendary “shock-resistant” timepiece. These artists will create limited-edition one-off designs for “Shock The World” Tour 2009 that will not be reproduced for sale.
The “Shock The World” project also includes the launch of the webzine, which launched in mid-June with collaborators SUBCREW, :phunk and nabiis guest-blogging on the site, along with the G-Shock Tokyo headquarters team. G-Shock continues to “Shock The World” with a global 2009 party tour, where the latest timepiece models will be unveiled, G-Shock collections: Tough Solar, G-Lide, SRF, Crazy Color, Gravity Defier, MTG. From early-July 2009, purchase of a G-Shock or Baby-G timepiece from City Chain or G-Factory stores in Hong Kong, you will receive a gift with purchase of the G-Shock cap designed by SUBCREW. Available while stocks last.
The worldwide project visits 12 cities over six months, from London to Hong Kong, Shanghai, New York, Taipei, Singapore, Tokyo, Paris, Barcelona, Mexico City, Seoul and Berlin. I can’t wait till it hits NYC, stay tuned…
More pics after the jump…
SUBCREW CAP PROMOTION (HK ONLY)
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