Hollywood Intuition for Target

Hollywood Intuition for Target

Tuesday, March 3, 2009 by Wendy Lam

jaye-hersh-store-intuition.jpg
Jaye Hersh / Intuition Store Owner

Remember Target Couture back in 2006? Well, according to WWD, Target and Hollywood boutique Intuition has partnered up to launch Hollywood Intuition for Target collection in July 2009 through Spring 2010. The line will include of-the-moment sunglasses, handbags, jewelry, small leather goods, scarves, headbands and hats, priced from $2.99 for a headband to $29.99 for a handbag, and sold only at Target stores. Are you anticipating this? I’m curious to see the selection of goods, the price point is really low which is great for the recession now…

“We took the trends coming to the market and tried to make them accessible to the Target audience based on the celebrities that come into my shop,” Hersh said. “I build my relationships with my customers and they keep coming back because they like my taste. I’m very approachable; I’m a working mom. That’s the Target customer. I’m not a designer; I’m actually a shopkeeper.”

Update 07.09.2009: Check out the full preview of the HollywoodIntuition for Target Accessories Collection (click), the collection is slated to hit Target stores and Target.com on Sunday, July 12, 2009.

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