With the limited run of the Puma Lydia Bag by Heatherette produced for February’s New York Fashion Week only 100 bags were available and most were given to Hearst’s friends. PUMA and Lydia Hearst has teamed up once again to make the bags mainstream, this time for a more accessibly priced bag and a fitness line. The tennis racket-inspired bag will hit stores this Friday, November 30th and retails for $125 available in all of Puma’s concept stores.
Like the original Lydia bag, this version is based on Puma’s terry cloth racquet grip bag from its French 77 collection. But unlike the previous custom-leather version, the new incarnation is green-friendly and does not use leather. For holiday, it comes in two colorways, black patent with bright blue accents and silver.
For fall, Hearst and Puma will launch an activewear line. Pricing and designs for the collection are still in the works. Hearst again plans to use eco-friendly fabrics for the line, which is inspired by her daily workouts. via WWD