Roberto Cavalli’s H&M Ad

Roberto Cavalli’s H&M Ad

Wednesday, September 19, 2007 by Wendy Lam

Roberto Cavalli’s one-off collection for H&M launches November 8th at 200 stores and we still haven’t seen much from the collection yet. Here you see Roberto Cavalli in a H&M ad campaign shot by Terry Richardson at his hilltop home in Florence back in July. Models such as Erin Wasson, Jessica Stam, Theodora Richards, Nicolas Malleville, Sean Lennon, Jane Schmitt, Lydia Hearst, Astrid Muñoz, Julia Restoin-Roitfeld, Anouck Lepère, Ludovico and members of his family will be used. So far I’ve only see two sneak previews, here and here…I’m eagerly waiting to see the entire range!

In one shot, Cavalli is surrounded by models in leopard-print silk dresses, corseted and ruffled halter tops and sequined beaded gowns. Long and short evening looks and a lot of sensuality form the core of the collection of 25 women’s pieces, lingerie, matching accessories and 20 men’s pieces. Cavalli also becomes the punch line in a TV commercial, where, late in the night, he emerges on his staircase, eliciting cries from the crowd below: “Mr. Cavalli! Mr. Cavalli! You missed the party!” To which he responds: “How can I miss the party? I am the party.”

The Cavalli-H&M campaign will make its debut early next month and will feature 21 images in newspapers, magazines, outdoor advertising and TV. via WWD


Categories: h&m


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