H&M launched a new capsule collection for men’s today, Mauritz Archive, looks back at H&M’s little-known heritage to create a new look for men. The collection draws inspiration from the archives of the venerable Swedish store Mauritz Widforss, the “M” in H&M, which specialized in men’s outdoor clothing. The collection features 21 garments and accessories made from traditional, authentic fabrics.
Key pieces include a multi-pocket wool blazer, a waxed cotton utility jacket, quilted and removable linings, a Shetland wool cardigan and jacquard sweater and 5-pocket jeans. Accessories include a leather trimmed knapsack, iPad case and waterproof hiking boots.
The collection looks really good, I’m pretty sure the ladies will add some of the pieces to their wardrobe as well, I know I will! The collection debuts in selected H&M stores worldwide and online starting today.
