Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign

Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign
White Jefferson Blazer, White Winchester Shirt, White Betty Top, Black Moto Pant, Black Fender Platforms

rag & bone launches its first ad campaign for Spring/Summer 2013 featuring the one and only Kate Moss. The campaign was shot in England, photographed by Alasdair McLellan, and produced by Laird+Partners. Spring/Summer 2013 is a continuation of the minimalistic concept of creating unique, stripped back imagery.

“We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage,” says Marcus Wainwright, Managing Partner.

More photos after the jump…

Kate Moss for rag & bone Spring/Summer 2013 Ad Campaign
Mixed Stripe Jefferson Blazer, White Perforated Winchester Shirt Dress, Blue Stripe Mandarin Shirt, Black Leather Dakar Pant, Black Sigi Platforms