Miu Miu Spring/Summer 2013 Ad Campaign

Photos courtesy of Miu Miu

Loving Miu Miu‘s Spring/Summer 203 ad campaign, photographed by Inez & Vinoodh in New York, featuring models Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, Arizona Muse and Tamara Weijenberg. The campaign follows Miu Miu’s tradition of subversive advertising imagery- this season offering a fresh view of contemporary femininity, rich with nuance and authenticity. The campaign is formed of a series of “mise-en-scenes” in a mysterious domestic setting. The muted tones and painterly light of the theatrical setting highlight the vibrant vitality of the cast.

More photos after the jump…